CHALLENGE
We sat down with Kenneth Annand, a prominent figure in the intersection of art, law, and business along side the worlds best. Kenneth's illustrious career includes his Time at Yeezy where he played a pivotal role in the brand's legal and business development, forging legal foundations and patents, contributing significantly to growing Kanye West’s Billion Dollar brand Yeezy. Our goal was to leverage his unique background to establish a strong presence in the digital marketing landscape and elevate his personal brand as a thought leader in both the legal and creative realms.
SOLUTION
Drawing on his experience and insights. We crafted a strategic approach centered around creating compelling video content and leveraging digital marketing channels. One notable project was the collaboration with Microsoft Sponsored podcast channel, Millennial Made Trillionaire. Filming took place at the iconic Microsoft headquarters in Times Square, New York City. Our goal was to produce a series of long-form and short-form videos showcasing Kenneth Annand's journey, insights, and expertise in the intersection of art, business, and law.
The content was meticulously tailored to resonate with Kenneth's target audience, offering a curated guide on achieving success through art and business. By aligning the content with Kenneth's personal brand and the Microsoft sponsorship, we ensured maximum visibility and impact across multiple platforms.
INSIGHTS
The results of the campaign were impressive. Kenneth Annand's brand experienced a significant boost in both knowledge and visibility, thanks to the strategic dissemination of content across his social networks and the Microsoft-sponsored podcast channel. The project also served as a platform to promote Kenneth's upcoming book, Sneaker Law, generating anticipation and interest among his audience.
Engagement metrics on platforms such as YouTube and LinkedIn surpassed expectations, with tens of thousands of views and interactions. The content resonated with viewers, sparking meaningful conversations and establishing Kenneth Annand as a credible authority in the fields of law, art, and business.