CHALLENGE
Our creative team at Sarmant & Bennett deeply immersed in the realms of high fashion and fantasy, faced an exciting challenge when approached to collaborate on THE BLONDS New York and Disney Villains Inspired backstage and Runway Show. The task was to elevate the enchantment of Disney villains by infusing it with the glamour and charisma characteristic of high fashion. With MAC Cosmetics as a key sponsor, adding its signature touch to the makeup styling, the stage was set for a mesmerizing fusion of fashion and fantasy.
SOLUTION
To meet the challenge head-on, we set out to meticulously capture every facet of the event, from its inception to its culmination on the runway. We embarked on a journey to document the entire process, from the selection of wardrobes that would bring Disney villains to life, to the intricate hair and makeup styling sessions that would imbue the models with the essence of these iconic characters. Our dedicated crew was present at every stage of preparation, ensuring that no moment was left unrecorded.
INSIGHTS
The success of our marketing campaign was evident in its widespread reach across various social media platforms. Through strategic promotion of the event featuring THE BLONDS, our campaign garnered over 200,000 views and impressions. This remarkable engagement solidified the event's status as one of the premier shows of the New York Fashion Week Season, leaving an indelible mark on the industry.